{"id":1622,"date":"2013-11-10T16:11:51","date_gmt":"2013-11-10T15:11:51","guid":{"rendered":"http:\/\/www.elisadospina.com\/blog\/?p=1622"},"modified":"2013-11-10T16:56:58","modified_gmt":"2013-11-10T15:56:58","slug":"abercrombiefitch-pensano-al-mondo-plus-size-ma-essere-magri-non-era-cool","status":"publish","type":"post","link":"https:\/\/www.elisadospina.com\/blog\/index.php\/abercrombiefitch-pensano-al-mondo-plus-size-ma-essere-magri-non-era-cool\/","title":{"rendered":"Abercrombie&#038;Fitch pensa al mondo plus size: ma essere magri non era cool?"},"content":{"rendered":"<p><a href=\"https:\/\/www.elisadospina.com\/blog\/wp-content\/uploads\/2013\/11\/abercrombie-fitch.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.elisadospina.com\/blog\/wp-content\/uploads\/2013\/11\/abercrombie-fitch.jpg\" alt=\"abercrombie-fitch\" width=\"600\" height=\"450\" class=\"aligncenter size-full wp-image-1623\" srcset=\"https:\/\/www.elisadospina.com\/blog\/wp-content\/uploads\/2013\/11\/abercrombie-fitch.jpg 600w, https:\/\/www.elisadospina.com\/blog\/wp-content\/uploads\/2013\/11\/abercrombie-fitch-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>E succede che dopo diverse petizioni e scandali che hanno coinvolto il marchio <strong>Abercrombie&#038;Fitch <\/strong>, il prossimo passo sar\u00e0 quello di allargare la collezione inserendo le taglie plus size. Dopo le dichiarazioni del CEO del brand che sosteneva che per essere cool bisogna essere magri, gli americani indignati hanno raccolto oltre 80000 firme con una petizione che ha visto coinvolti personaggi famosi del calibro di <strong>Miley Cyrus, Ellen Degeneres e Kirstie Alley.<\/strong>.<br \/>\nLe vendite ne hanno risentito: oltre 30% in meno di fatturato e la presa di coscienza che il mercato plus size effettivamente \u00e8 un mercato ancora florido in tutti i sensi.<br \/>\nNon si sanno ancora i dettagli dell&#8217;operazione: quando ci sar\u00e0 il lancio della linea plus size, fino a che taglia arriveranno, se sar\u00e0 una collezione a parte etc&#8230; Ma intanto il marketing sta lavorando in questa direzione.<br \/>\nSolo un&#8217;operazione per rilanciare il brand o si sono resi conto che la gente con una taglia 42 \u00e8 un mercato da non sottovalutare?<br \/>\nUn passo indietro quindi dopo le dichiarazioni razziali del CEO <strong>Mike Jeffries<\/strong> che sosteneva che le persone con qualche chilo in pi\u00f9 non erano clienti degni dei suoi negozi dichiarando: &#8220;<em>Se vendi merce per tutti non ti alienerai nessuno, ma allo stesso modo la tua linea di abbigliamento non catturer\u00e0 veramente l&#8217;attenzione&#8221;<\/em><br \/>\nLui l&#8217;attenzione con le sue dichiarazioni le ha attirate eccome, creando addirittura danno al marchio che rappresenta.<br \/>\nUna forma di bigottismo che riscontro sempre pi\u00f9 nel mondo della moda, e che oggi con la crisi, iniziano a misurare anche gli stilisti e i titolari dei brand in prima persona guardando i fatturati. In una societ\u00e0 dove la taglia non pu\u00f2 essere uno stigma, se non si mettono in testa di studiare collezioni adatte sia per portafoglio che misure a tutti, a rimetterci saranno sicuramente e solo loro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E succede che dopo diverse petizioni e scandali che hanno coinvolto il marchio Abercrombie&#038;Fitch , il prossimo passo sar\u00e0 quello di allargare la collezione inserendo le taglie plus size. Dopo<\/p>\n","protected":false},"author":1,"featured_media":1623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[1449,285,12,21,1453,1454,1451,1452,1421,254,22,1450,430,125],"class_list":["post-1622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curvy-news","tag-abercrombiefitch","tag-america","tag-curvy","tag-elisa-dospina","tag-ellen-degeneres","tag-kirstie-alley","tag-mike-jeffries","tag-miley-circus","tag-moda-curvy","tag-modelle-curvy","tag-plus-size","tag-stile","tag-taglie","tag-taglie-comode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abercrombie&amp;Fitch pensa al mondo plus size: ma essere magri non era cool? - Elisa D&#039;Ospina&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elisadospina.com\/blog\/index.php\/abercrombiefitch-pensano-al-mondo-plus-size-ma-essere-magri-non-era-cool\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abercrombie&amp;Fitch pensa al mondo plus size: ma essere magri non era cool? - Elisa D&#039;Ospina&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"E succede che dopo diverse petizioni e scandali che hanno coinvolto il marchio Abercrombie&#038;Fitch , il prossimo passo sar\u00e0 quello di allargare la collezione inserendo le taglie plus size. 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