E qui arriva il nodo cruciale, il “per\u00f2” che per chi come me parla di moda da vent’anni \u00e8 impossibile ignorare. Ogni volta che si menziona Victoria’s Secret, si riaffaccia quel sapore amaro che, inesorabilmente, condiziona il giudizio a monte.<\/p>\n\n\n\n
Non possiamo dimenticare le parole, ormai tristemente celebri, dell’ex direttore marketing<\/strong> del brand. Un’esternazione che ha fatto la storia \u2013 in negativo \u2013 della moda moderna e che suonava, in sostanza, come una netta discriminazione: i loro capi, si disse, dovevano essere indossati solo da chi poteva “far sognare”, e non da una “donna qualsiasi”. Una visione elitaria, anacronistica e, francamente, offensiva che riduceva la donna a mero supporto di un capo, precludendo l’accesso al sogno (e al brand) a chi non rientrava in canoni ben definiti.<\/p>\n\n\n\n Quel commento non fu una scivolata da poco. Ebbe ripercussioni concrete e drammatiche: decine e decine di negozi chiusi in tutto il mondo, una reputazione a brandelli e la necessit\u00e0 di un rebranding radicale.<\/p>\n\n\n\n Inclusivit\u00e0 Sincera o Obbligo di Mercato?<\/strong><\/p>\n\n\n\n Oggi, con questa virata verso una tanto attesa “inclusivit\u00e0”, la domanda sorge spontanea: Victoria’s Secret si \u00e8 ricreduta davvero? O l’abbraccio a modelle pi\u00f9 rappresentative \u00e8 dettato unicamente da una necessit\u00e0 di sopravvivenza commerciale?<\/p>\n\n\n\n L’inclusivit\u00e0 \u00e8 il nuovo mantra del mercato, un valore che i consumatori (giustamente) esigono. Chi non si adegua, soccombe.<\/p>\n\n\n\n Se da un lato ammiriamo l’impegno per una maggiore diversit\u00e0 e l’indubbio successo degli outfit presentati stanotte, dall’altro, la storia del brand ci impone cautela. \u00c8 una redenzione autentica o un astuto stratagemma di marketing per riconquistare fette di mercato perse dopo anni di chiusura e arroganza?<\/p>\n\n\n\n Speriamo sia la prima, ma finch\u00e9 l’eco di quelle vecchie, discriminatorie parole non sar\u00e0 completamente assorbito dalla nuova e positiva narrazione, quel retrogusto amaro rimarr\u00e0 l’ospite fisso ad ogni sfilata. E per chi ha a cuore una moda davvero per tutti, la vera sfilata sar\u00e0 quella del tempo che dir\u00e0 se questo cambiamento \u00e8 un nuovo inizio o solo una parentesi tattica.<\/p>\n\n\n\n English<\/p>\n\n\n\n Victoria’s Secret: Sincere Inclusivity or Commercial Tactic? That Bitter Aftertaste Lingers<\/strong><\/p>\n\n\n\n The spotlights were back on last night for one of the most anticipated and controversial fashion shows in the world: the Victoria’s Secret runway. An event that, for better or for worse, has always dictated (or tried to dictate) the standards of beauty and sensuality. But there is something new, an element that cannot be overlooked: the presence of curvy models<\/strong>, especially among the American colleagues who walked the runway.<\/p>\n\n\n\n At first glance, the effect is remarkably positive. The outfits, let’s face it, were well-chosen. Sure, perhaps that sensational “wow factor” that was once the brand’s unmistakable signature is missing, but the looks are undoubtedly flattering. The models, beautiful and radiant, offer a fresh and, above all, inspirational<\/strong> image. Seeing different body shapes celebrate their form is a powerful and necessary message in the current media landscape.<\/p>\n\n\n\n The “But” That Conditions the Judgment<\/strong><\/p>\n\n\n\n And here comes the crucial point, the “but” that is impossible to ignore for those of us who have been covering fashion for twenty years. Every time Victoria’s Secret is mentioned, that bitter flavour resurfaces, one that, inevitably, conditions the judgment from the outset.<\/p>\n\n\n\n We cannot forget the now-sadly-famous words of the brand’s former Chief Marketing Officer<\/strong>. A statement that went down in history\u2014negatively\u2014of modern fashion and that sounded, essentially, like clear discrimination: their clothes, he said, were only to be worn by those who could “inspire a fantasy,” and not by “any woman.” An elitist, anachronistic, and frankly offensive vision that reduced women to mere hangers for clothing, precluding access to the dream (and the brand) for anyone who did not fit well-defined standards.<\/p>\n\n\n\n That comment was not a minor slip-up. It had concrete and dramatic repercussions: dozens upon dozens of stores closed worldwide, a shattered reputation, and the need for a radical rebranding.<\/p>\n\n\n\n Sincere Inclusivity or Market Obligation?<\/strong><\/p>\n\n\n\n Today, with this shift towards much-needed “inclusivity,” the question naturally arises: Has Victoria’s Secret truly changed its mind<\/strong>? Or is the embrace of more representative models dictated solely by a necessity for commercial survival?<\/p>\n\n\n\n Inclusivity is the new market mantra, a value that consumers (rightly) demand. Those who do not adapt, succumb.<\/p>\n\n\n\n While we admire the commitment to greater diversity and the undeniable success of the outfits presented last night, the brand’s history demands caution. Is this a genuine redemption or a clever marketing strategy to regain market share lost after years of close-mindedness and arrogance?<\/p>\n\n\n\n We hope it’s the former, but until the echo of those old, discriminatory words is completely absorbed by the new, positive narrative, that bitter aftertaste will remain the perennial guest at every fashion show. And for those who care about fashion that truly is for everyone, the real runway will be the test of time, which will tell us whether this change is a new beginning or just a tactical pause.<\/p>\n","protected":false},"excerpt":{"rendered":" La notte scorsa si sono accesi nuovamente i riflettori su una delle sfilate pi\u00f9 attese e controverse del mondo della moda: quella di Victoria’s Secret. Un evento che, nel bene<\/p>\n","protected":false},"author":1,"featured_media":4511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,7,1794,8],"tags":[2444,36],"class_list":["post-4505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria","category-other","category-recent-news","category-slider-home","tag-victoriassecret","tag-donne"],"yoast_head":"\n![\"\"](\"https:\/\/www.elisadospina.com\/blog\/wp-content\/uploads\/2025\/11\/e12b6e7e-6256-40bb-8955-fd64f1a74538_1290x1660-796x1024.jpg\")
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